Hello ladies and gentlemen,
Over the past couple of years of blogging, I’ve noticed that social media platforms have gained incredible attention and importance in the promotion of reading. It isn’t just about leaving your thoughts on a book you’ve read for curious minds to wander the virtual world and land upon them. Marketing books has become such a crucial component to a book’s success that every little word, positive or negative, before, during and after publication, is determined by the hype and buzz around it.
Bloggers who fervently participate in sharing their passion for reading, in building the excitement for debut authors or anticipated releases, are invited to partake, whether voluntarily or unconsciously, to opening accounts on various social media platforms and remain connected to real-time news regarding books, authors and events. As they become enchanted by this easy access to information, it becomes nearly impossible for them to detach themselves from these platforms out of fear of missing out on crunchy reveals and privileged information. Some can’t even stop if they wanted to, having made a habit of visiting their feed as often as breathing.
Not only has it become so much easier to get in touch with the people behind the publication of books, from authors to publicists, everyone can also find a little bit of happiness in being able to contribute to the excitement by posting their own photos, thoughts and personal life for the world to live through them vicariously.
But as a blogger, while I am on all these social media platforms, I find it nearly impossible to juggle them all without allocating a lot less time on some of them, while focusing on others. To be able to be active on all of them would have to mean abandoning other things in your lifestyle, from responsibilities to social activities.
What I wanted to share with you guys today are all the social media platforms on which I have an account (sorted by my level of activity on them) as well as what I do on them to ultimately see what you guys think of them and what you prefer as a blogger.
I doubt anyone could oppose me on this but WordPress remains my favourite and the most important platform for blogging for me. Your website and your posts are always a reflection of your personality and your mind. It is the ultimate outlet for your writing creativity and the sanctuary for everyone to visit whenever they want. Through my blog, I was able to meet so many different people from all around the world and share a passion for something that is not that easy to share in my everyday life. Over time, it’s through this blog that I was able to make some of the best virtual friends that any introvert could ask for and that alone makes it one of the best platforms that I will always cherish.
One of the hardest-hitting features of WordPress remains the statistical input that you get with it. From the number of views and likes to the number of followers, there are countless bloggers who pay particular attention to this, whether they want to or not but the biggest advice I can give you is to blog for yourself first and let the numbers fluctuate as they want.
When I first began to blog on WordPress, I also learned about the existence of Goodreads and its countless options that allow readers to archive and track all of their reading in one place. This easy-to-use platform also has a fascinating community but the social features on it aren’t as friendly as other well-known platforms. While some people prefer keeping a library/log of their book collection and their reading on other applications or spreadsheets, this ended up being my first solution and remains the most important one for me today.
On Goodreads, reviews are also showcased thanks to a like-system that essentially allows popular individuals to pump their reviews to the top and promote (or not) certain books. Since the social aspect of this platform is rough, I personally never paid too much attention to getting likes on it since I use Goodreads as a virtual library.
Another platform that I like to scroll through from time to time is Twitter. Allowing everyone to tweet character-limited posts and share (retweet) all kinds of content, this platform seemed like a wonderful place to discover more about the bloggers that I interact with. Over the years, authors and publishers became more and more active on these platforms, allowing everyone to interact with them and share their exclusive content. Of course, with those years, an incredible number of horrible people became omnipresent, turning the place a bit toxic but if you use it at the frequency I do, you only get the time to see the good! 🙂
While I essentially use it to share my posts with my followers and to tag authors/publishers as well, I never could find some kind of consistency on this platform as I always felt like you had to have a certain sense of humour/personality to catch the attention of your followers. I still like to occasionally dip my toe through my feed, although it evolves continuously, making it almost impossible for me to keep up with everyone.
The creation of my Instagram account had two purposes: 1) I wanted to stay connected with a couple of friends and create an easy source for communication and sharing content between us and 2) I wanted to make use of all those pictures I use in my WordPress posts since I put so much time into creating them that it felt like a waste that I didn’t also showcase them elsewhere. Thus, the creation of my account allowed me to pretty much dump all of my pictures into one place and create a nice portfolio (at least… I think it’s nice…) that could maybe reach people and ultimately get us to partake in some sort of conversation or even lead them to my posts.
As I’ve always thought, being truly active on Instagram is a full-time job. People who are able to set a theme, take original pictures, hop around the community to chat with everyone and to share interactive stories are amazing. I applaud them for all the effort they put into this. I believe Instagram is a social media platform on which marketing is at its best and influencers are all over that business there. If you want to become one, it’s the place to be at.
On my end, it’s never going to be as important as my blog is and I’ll never be able to put as much effort I put into blog posts. It’s really a whole different beast. While it’s nice to cross-publish and stay connected with some bloggers there, I feel like it’s too much work to stay active, be creative and reach real success on it for me.
Similar to Instagram, my Facebook page is also used to dump all my posts on it and allow them to float in that universe, hooking some followers here and then. Compared to WordPress, I always felt like it was harder to get readers to engage with posts and I sometimes felt like it was because of how public it must be to leave a comment on there since your activity then becomes public on your own personal feed. It is however fun when a post is shared by an author to their friends and community, allowing your love for a book to be spread to the world. Then again, it’s harder to tag authors on Facebook since you’re entering their “personal” territory.
I actually don’t use this platform much at all. In fact, I don’t even know how to make it grow. On Instagram, there’s an option to cross-publish your posts onto this platform and I thought it wouldn’t hurt to simply activate that feature and dump my posts onto it, in case it could reach at least one reader. Although I might have published 100 things on Instagram (which all ended up on Tumblr as well), I only knew success once when Mira Grant (Seanan McGuire) re-posted my post and got a bunch of fans liking my thing. Did it lead to more people visiting my Instagram page and then visiting my WordPress blog post? I have no clue and I prefer not knowing!
So why am I using all these social media platforms when there’s no way I can be active on all of them as much as I’d want to be? It really was just in the intention of staying connected with fellow bloggers and staying up to date with book-related news. I personally think it’s something quite common in our age for everyone to be everywhere and connected at all times and I am one of those unfortunate victims as well. Being part of that multiverse gives this odd sensation that you know everything but sometimes you have to wonder if it’s really that necessary. At the end of the day, WordPress remains the platform on which I dedicate 95% of my energy and where I prefer communicating with everyone. It has been loyal to me so far and I am not about to give up on it anytime soon.
Thank you to all who took the time to read through this humongous post! You really are amazing!
With all that being said, what do you think about the use of all these social media platforms? What do you prefer using and why?
Till next time,